How did Ninja Selling get its name?

It is called Ninja Selling because one of The Group sales partners who helped develop the system was nicknamed “The Ninja” by the staff in his office. He had great sales volume, great customer satisfaction and referrals, and yet seemed to have a life outside of his career. He had by far the highest income per hour of any salesperson in the company. Larry Kendall began documenting the sales systems used by the original Ninja and other top sales people at The Group. Ninja Selling is the result.

Ninja Selling is based on a belief in abundance and the power of focused energy and synergy with others. The symbol used for Ninja Selling is the Japanese symbol for “Ki,” or the universal energy (spirit) that connects all things. Ninja Selling is based in the philosophy of the non-violent martial art, Aikido – the way of harmonizing energies.

What Our Ninjas Say

I attended the installation two years ago. It was the best use of my time and money ever… and I’ve been at this for 20 years.

- Michael Ford, Realtor, Sotheby's International

Ninja is not a selling method or technique- it is a way of life. By becoming your clients' trusted advisor, the results are more business transactions while working less hours and building lasting relationships.

- Doug Nunnally

I found the Ninja Installation to be the most impactful real estate training I have experienced in my nearly 30 years in the industry. I was so impressed that I ordered an Ninja Installation for our Colorado State University Real Estate Program, Ninja has exactly the traits we would like to see in our real estate alumni at Colorado State University.

- Dr. Eric Holsapple, Professor, Colorado State University School of Business

Ninja Selling